Apple’s iPhone analytics data is a valuable resource for businesses that want to understand how their customers are using their product. But like any other data, there are a few key things to keep in mind when decoding iPhone analytics data. First, Apple does not release detailed information about how users interact with its products. This means that there is limited information that can be used to track user behavior across different apps and devices. However, some general trends can be inferred from the data:

  • Users tend to use more apps and devices when they’re on their phone, rather than just one
  • They spend more time using the home screen and main app compared to other areas of the device
  • They use more minutes on their phone than they do hours