Xbox logos are typically designed in a simple, geometric style. The company’s first logo, designed by Microsoft’s then-president and CEO Bill Gates, featured a simple red and green triangle. The company’s second logo, introduced in 2001, featured a more complex design that incorporated the Xbox brand name and the letters “X” and “B” into a single symbol. The third logo was introduced in 2003 and featured an updated look that incorporated the Xbox One console into the design. The latest Xbox logo was unveiled on November 5th, 2017.